Integration starts by creating a new app in Facebook’s Developer Console and generating a Page Access Token with messaging permissions. A webhook URL is then registered to receive events (new messages, deliveries, reads).
When sending a message, our system issues an HTTPS call to the Graph API, including the message text or generic template and its parameters; messages are delivered instantly to your customers’ Messenger inboxes.
The integration supports text, generic templates, and quick replies, and can hook into chatbot logic to triage FAQs and collect user data before escalating to human agents.
An analytics module in the dashboard provides open and engagement rates, with filters by date or status, enabling you to assess support quality and optimize your customer service workflows.